Season 1 - E12: The Bra Lab

We’re capping off season one of Creative Direction in style. Joined by the powerhouse sister duo Gina and Jen Vericella of The Bra Lab, we gain insights into their process of starting a unique—and very much needed—company. From the initial design and ideation, to sourcing and manufacturing, to navigating the world of marketing and social media, the road to a successful company is filled with challenges and obstacles. Check out Episode 12 to hear how these fantastic entrepreneurs took these challenges in stride and built a brand in the midst of a global pandemic.